Sara Cameron... Inside stories

In Kenya, the Look Out for Leaders campaign was solely a UNICEF initiative focused on obtaining commitments from candidates in the 2007 elections. Building on that experience, in Tanzania, the Children’s Agenda adopted a much broader based strategy that engaged dozens of civil society organizations all advocating from a common platform for child rights.

The initial focus of the Children’s Agenda was to influence the party manifestos and candidate campaigns in the national and local government elections in 2010. Subsequently the Agenda developed a four-year plan to advocate for policies and budget allocations for children, at national and local government level - and to build stronger commitment to children by the 2015 elections.

Look out for leaders: With colleague Pamela Sittoni we developed this ground-breaking strategy to obtain commitments to children from candidates in the 2007 elections in Kenya.

The Children’s Agenda: The Children’s Agenda (Ajenda ya watoto) was developed with government and civil society partners as a powerful advocacy platform for child rights. The four-year plan of the Children’s Agenda lays out a scheme for the partners to work together to increase resources and national and local government commitment to the Top Ten Investments for children.

Advocacy for child rights